Today we come to you with an article related to copy-writing, branding, and exactly what it means for your business. The author and SEO expert, Joe McGuff weighs in on some helpful tips within the industry.
Copywriting: What’s branding got to do with it?
The greatest distinction between copywriting and content writing lies in the intended purpose. Copywriting is selling your clients on your brand; content writing is informing them about it while delivering high quality content.
- Copywriters write slogans, ad campaigns, sales copy, packaging blurbs, brochure text, and much more.
- If you’re struggling with telling the driving narrative of your brand, it could be that you’re too close to see the big picture – consider the services of a copywriter.
- Copywriters today see plenty of overlap with content writers and technical writers.
- One thing a copywriter doesn’t do is copyright law.
Demonstrate The Differences
Content writing is the act of writing text for blogs, on-line articles, digital press releases, white papers, e-books, etc. It’s written with the aim to attract potential customers to a website, educate them about the products and services of a brand and engage your client/customer base.
Bottom line: A copywriter is a professional who writes marketing copy; a content writer can be anyone producing content.
How to find your brand message?
Your brand is the heart and soul of your company. Whether you sell an online product, service, or other type of deliverable, you are going to need to determine exactly what exactly your brand means to you and the audience you want to engage. Time to get creative!
1. What is it about your service or product that makes it unique?
Why did you get into your industry in the first place? Remembering what your goals are can help you understand how you want to stand out to your target audience.
2. What value do you provide to your customers or clients?
Make sure that you provide the highest level of detail possible about your brand to your customers! From the flow of work, to the setting of your office, let this directly reflect the goals of your brand.
3. Who is your ideal customer/client?
What demographics does your target audience fit into? Create a list and use this to help form ideas around your own content!
- Branding generates new customers.
- Branding improves employee pride and satisfaction at many levels.
- Branding creates a trust among other companies within the marketplace.
- Branding and Advertising go hand in hand.
4. What’s the #1 goal you have when it comes to your website?
Use this as the ultimate question when making decisions on branding. Ultimate goals will help you think of the steps generated to make this happen. Not only is this a helpful business practice, but it drives your future brand awareness.
Stay true to your mission and business goals. Your brand ideas will fall into place as long as you foster culture that is inviting withing your workplace. Hiring a professional can help with just that!